AI and automation are best used to handle repetitive, low-value tasks such as data entry, chasing information, or manual reporting. This frees your team to spend more time on customers, decision-making, and higher-value work.

In practice, businesses use AI to reduce friction and overload — not headcount. The goal is a more effective team, not a smaller one. Think of AI as an assistant that takes care of the boring bits so your people can focus on what matters most.