Why don't big networks work well for small businesses?

Big networks are built for scale, not personal service. You're an account number to them, not a business they understand.
  • Pillar
  • Connectivity
  • Service
  • Internet
  • Topics
  • business continuity
    wifi
    internet
    mobile-internet
    mobile-networks

The big networks (EE, Vodafone, BT, Sky) are brilliant at scale, millions of customers, nationwide coverage, massive infrastructure. But that size creates problems for businesses like yours.

At a recent industry event, network reps were surprisingly honest about this. One called their own company a "rigid, slow beast." Another admitted they struggle to give small businesses personal attention.

Here's the reality: 70-90% of businesses still buy directly from these giants, and most aren't getting the service they need.


Buying Direct from Big Networks Working with Dunedin IT
Like asking a supermarket cashier which ingredients to buy for your restaurant. Like asking an expert chef who knows your menu and your customers.
They sell you what's on the shelf We recommend what you actually need; we want you to succeed.
You're account number #847291 We know your business “You're the construction firm with teams in remote areas"
Standard package, take it or leave it Custom solution that fits your business
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How do you actually help differently?

We Know Your Business

You don't just need a SIM card. You need your field team to stop missing customer calls because they're in a signal black spot. Or you need to make sure Sally in accounts can work from home securely. The big providers don't know Sally exists. We do.

We Handle the Messy Stuff

Remember the last time your boiler broke? You didn't want to learn about pressure valves, you wanted someone to fix it. Same with tech.

Table 1
When Your Boiler Breaks When Your Tech Breaks
You don't want to learn about pressure valves You don't want to learn about DNS settings
You want someone to just fix it You want someone to just fix it
You call the plumber you trust You call us
They know your system's history We know your setup and your team
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All Major Networks

Through our partnership with Giacom, we've got direct access to all major networks, most recently EE. More importantly, we've got tools and support that let us look at your specific situation and say, "Here are five actual reasons this will save you money"—not vague promises from a big network call centre you'll most likely never speak to again.

What connectivity services do you offer?

Whether your team is in the office, at home, or on the road, we've got you covered:

Mobile – Flexible plans, managed devices, one bill
Internet – From 1 Mb to 10 Gb fibre (scales as you grow)
VoIP – Business phone systems that just work
Backup Solutions – 4G/5G and satellite when the main line fails
Wi-Fi & Networking – Reliable coverage across all your sites

Is Switching Difficult?

No. We make it easy.

What We Handle vs What You Get

All technical setup > Zero disruption to your workday

Provider coordination > One contact who knows your business

Seamless transition > Fast connection, secure data

Ongoing support > Issues resolved in under 15 minutes (average)

Key Takeaways:

Stop being a number – Big networks admitted they're "slow beasts." You deserve better.

Get someone who knows your business – We understand your actual problems, not just your account details.

Real automation, not buzzwords – We've been doing this for years while others are just starting.

Better tech, local service – World-class infrastructure with people who answer the phone.

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Dunedin IT provides fast, proactive support that keeps your business productive, so share your details and our team will help you get the assistance you need.

Our Locations

Edinburgh . Glasgow . Northumberland . Sussex

Our Number

0330 058 1701