Why Our Connectivity Partnerships Means Better Support for Your Business

The Trip

In the middle of January, I hopped on a train to London for Comms Connect Live at 22 Bishopsgate. Our partner Giacom hosted it, it was a chance to learn how their connectivity, mobile and security partners can help us support your business even better.

Think of Giacom like the wholesale warehouse that lets your local shop stock top brands.They give us access to the UK's best mobile networks, security tools, andMicrosoft licensing—but you still get us, the people who know your business and pick up the phone when you call.

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What Happened There

Over 200 tech experts in one room, MSPs like us, network providers, security specialists, and industry leaders. The day included keynote speakers, panel discussions, breakout rooms for deep dives, experts on hand to answer questions, and a proper workspace with coffee and lunch provided. It had the best bits of a trade show without the exhausting scale. You could actually have conversations instead of collecting brochures and sore feet.

One panel had reps from Sky, BT, EE, and Vodafone sitting together, and they were surprisingly honest. One actually called their own company a "rigid, slow beast." Another admitted they struggle to give small businesses the personal attention they need because of their scale. It was refreshing and it confirmed exactly why working with a local partner makes sense.

That honesty confirmed exactly why working with a local partner makes sense.

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The Big Takeaway

Here's what surprised me: 70-90% of businesses still buy their mobile and internet directly from the giants.

It's like walking into a supermarket and asking for help choosing ingredients for your restaurant. Sure, they'll sell you products, but they don't know your menu, your customers, or what you're trying to cook.

Working with us means you get the same brilliant networks, but with someone who actually knows whether you need the tech equivalent of a sports car or a reliable van.

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Why This Matters

This trip wasn't just about networking. It was about making sure we work with partners who help us help you, partners who tell us what's changing before it affects you, who pick up the phone when we need answers, and who give us the flexibility to build solutions that fit your business.

Partnerships like Giacom let us punch above our weight. You get enterprise-level technology with a local team that actually cares whether it works for you.

You grow your business. We'll handle the tech that makes it possible.