1. If you delete something, it’s deleted everywhere

Delete a folder by mistake → it disappears on every device.

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Backups keep older versions so you can recover what was lost.

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2. Ransomware spreads through sync

If your files get encrypted by a cyber attack, sync tools will copy those damaged files to the cloud too.

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Backups let you restore a clean, safe version.

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3. Staff leaving can mean losing their data

When you remove a user account, Microsoft and Google only keep their files for a short time.

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Backups keep the data for as long as you need it.

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4. Everyday mistakes still cause most data loss

People accidentally:

• Delete the wrong file
• Overwrite documents
• Empty recycle bins

Sync tools can’t undo these mistakes — backups can.

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5. Microsoft and Google keep the services running, not your data safe

They guarantee uptime, not long‑term protection.
Microsoft even recommends using a third‑party backup for full safety.

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What a Proper Backup Gives You

• Independent copies of your data stored safely elsewhere
• The ability to restore files from yesterday, last week, or last year
• Protection from human error, cyberattacks, and accidental deletion
• Long-term retention you control
• Fast recovery when something breaks

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