How does Copilot compare to other public AI tools like ChatGPT or Claude?
If your business already uses Microsoft 365, Copilot is the clear winner. It works inside your apps, understands your data, and keeps everything secure. Public AI tools like ChatGPT are great for creativity, but they can’t access your business context — and that matters.
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Public AI tools such as ChatGPT are impressive for general knowledge and creative tasks. But here’s the reality:
99% of businesses don’t need ChatGPT if they already use Microsoft 365.
Why? Because Copilot is built for your organisation, not the public internet.
Where Copilot is strong:
- ✔️ Understands business data — connects to your files, emails, and Teams chats.
- ✔️ Reads emails, meetings and documents — summarises and extracts insights.
- ✔️ Writes in context — aligned with your tone, structure, and priorities.
- ✔️ Keeps information private — nothing leaves your Microsoft 365 environment.
- ✔️ Works inside Microsoft 365 — embedded in Word, Excel, PowerPoint, Outlook, and Teams.
Ideal for:
- Meeting summaries
- Email replies
- Document generation
- Internal communication
- Decision support
Where ChatGPT is strong:
- ✔️ More creative
- ✔️ More flexible
- ✔️ Faster for open-ended tasks
- ✔️ Better at restructuring content
- ✔️ Stronger at ideation and planning
Ideal for:
- Content structure
- Brainstorming
- Rewriting
- Strategy and planning
The bottom line:
If your organisation already uses Microsoft 365, Copilot is the natural choice. It’s not about being the most creative tool — it’s about being the most connected, secure, and relevant to your business.
- Copilot = internal knowledge + security + context
- ChatGPT = speed + creativity + general ideas
For SMEs and enterprises alike, the question isn’t “Which AI is better?” — it’s “Which AI delivers real business value without adding risk?”
Copilot wins when:
- Data accuracy matters
- Privacy and compliance are non-negotiable
- Context improves quality and saves time
ChatGPT can still play a role for brainstorming and creative tasks, but introducing extra tools means extra management, extra risk, and extra cost.
Smart businesses keep it simple:If Copilot improves outcomes substantially, use it.If it doesn’t, don’t add complexity for the sake of novelty.
Copilot isn’t just another AI tool — it’s your AI colleague, working inside the apps your team already knows and trusts.
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