Two cities, two days of tech events and networking

Three events. Three different lenses on the same question: are we doing the right things for our clients?

This week, Jamie and Adam attended 3 events, a day in London and a morning in Brighton (home turf for Adam).

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Thursday, London

📍 The map

SITS (Service Desk & IT Support Show) The UK's largest trade show for IT support companies, vendors, partners and suppliers all under one roof.

We spent time with partners like NinjaOne, Huntress, Acronis and HaloPSA, seeing what's changing and what could make a real difference to how we support our clients.

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🧭 The compass

Tech Tribe London A peer network for IT business owners, hosted brilliantly by Daniel Welling. Honest conversations, what's working, what isn't, what they'd do differently.

(Somehow we also ended up in a heated debate about pizza ovens. 🍕)

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Friday, Brighton

🗺️ The terrain

Big Business Breakfast Club A regular breakfast for local business owners. No agenda — just real conversations about what's actually going on.

This is where the map and compass have to prove themselves. The BBBC isn't an IT event, it's business owners talking about the stuff that doesn't make it onto conference slides.

However sharp our tools, however clear our direction, if we've lost sight of the terrain, none of it matters.

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You need all three.

A map without a compass gets you lost. A compass without terrain tells you nothing. And terrain without either just leaves you wandering.

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One thing came up across all three, in different rooms, in different ways, you guess it... AI.

At Dunedin IT we've been on our own AI journey for a while. Not just recommending it, but building with it. Developing our own tools, embedding it into how we work.

And where that's led us: the businesses that move fastest won't just be the ones that adopt AI tools. They'll be the ones that become queryable (AI-Native) where their knowledge, processes and decisions are structured in a way AI can actually work with.

That's what we think the very near future of business looks like.

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We're hosting an afternoon event on Thursday 28th May, not about productivity tools or automation demos, but about what AI could mean for the shape of your business.

If that sounds worth an afternoon, we'd love to see you there.